Many brands and businesses know (or think they know) that they need SEO for their website, and the benefits they will get from that Search Engine Optimization work being implemented on their behalf.
SEO will definitely improve a website’s online visibility, but what other real value does it offer? Why is SEO so important?
These 10 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand and business to the next level.
1. Organic Search Is Most Often the Primary Source of any Website Traffic
Organic search is a huge part of most business’s website performance.
As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.
All search engines don’t contribute to a business visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and that is the reason its guidelines are really important to follow.
We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to saerch information.
Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.
2. SEO Builds Trust & Credibility
The goal of any experienced SEO specialist is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
Many elements go into establishing website authority. In addition to the factors mentioned above, authority is achieved over time as a result of elements like:
- Quality backlink profiles.
- Positive user behavior.
- Optimized on-page content.
But establishing that website authority is impossible to do overnight — just like real life. Authority is earned and built over time.
Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.
3. Good SEO Also Means a Better User Experience
Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.
Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become an important element to a website’s success to rank higher.
Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor. This includes also responsive design, as nearly 60% of online users are using mobile to browse internet.
4. SEO Is Relatively Cheap
Sure, it costs money. All the best things in life do, right?
But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a businesses benefit and bottom line.
This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.
5. If You’re Not on Page 1, You’re Not Winning the Click
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not getting those important clicks from potential clients or customers.
A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.
What’s this mean? Two things:
- If you’re not on Page 1, you need to be.
- There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.
Implementing strong, quality SEO on a brand’s website is always going to be very important to that brand and its marketing efforts.
It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and growing competition continue to increase and grow.